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contact revelry import co.

vancouver, british columbia
t 604 347 8343
f 1 877 588 1810


revelry is a vancouver based agency specializing in the importation and distribution of fine wine, spirits, beer and cider for the western canadian provinces of british columbia, alberta saskatchewan and manitoba.
revelry means carousing or merrymaking, most often involving the consumption of alcohol.

it comes from the french word reveler meaning to rebel. consequently, it evokes images of impassioned festivities, often involving good friends, music and food.

we know that there is a world of great drinks. our goal is to connect passionate producers with exceptional restaurants, retailers and people who value quality and authenticity in the spirit of revelry.

about us

revelry is a vancouver based agency specializing in the importation and distribution of fine wine, spirits, beer and cider for the western canadian provinces of british columbia, alberta saskatchewan and manitoba.

with almost 50 years of industry experience and passion, revelry specializes in developing customized strategic plans that have proven successful in our diverse marketplace. based on a true understanding of our producers' strengths and needs, and a customer-minded approach, revelry provides a solid foundation for brand integrity and value to both producers and consumers alike.

revelry is about enjoyment. we love this industry and respect its history and traditions. we believe that through clear communication, enthusiastic service and a community minded approach we can enjoy mutual success in the true spirit of revelry.

Supplier Relations/Logistics
Alberta-Saskatchewan-Manitoba Sales

Brian Berry has a great understanding of the different sales channels in Western Canada through several diverse management roles spanning a 20 year career. Brian has worked as a buyer at a retail level with both Vancouver based Liberty Wine Merchants and at a private club/restaurant level as the F&B Director for the prestigious Vancouver Club. Brian's experience at an agency and distribution levelĀ  has included running the import arm of Liberty Wine Merchants as well as working with key national agencies Authentic Wine & Spirits, as Masi's brand ambassador for British Columbia, and as the Director of Sales and Marketing in British Columbia for Lifford Wine & Spirits. Brian also sits on the board of Directors for the IVSA (Import Vintners & Spirits Association), the largest representative body of beverage alcohol importers in Canada. When not involved in the day to day operations for Revelry, Brian spends his time playing music, gardening or cooking.

Sales Director/Key Accounts
Vancouver & Whistler

Michael Dinn has spent almost 30 years working in the wine and restaurant trades as a sommelier, winemaker, winery owner, wine salesman and importer. Michael is best known in the Canadian wine industry as the co-founder of iconic British Columbia winery JoieFarm where he spent the past 12 years running the sales and marketing in addition to winemaking in the early years of the winery. Prior to that he worked for premium Canadian importer Trialto as a senior sales associate for three years. During the 1990s Michael was the top graduate from the first Western Canadian class of the then Canadian Sommelier Guild (now the ISG) and worked as the sommelier for noted Vancouver restaurants Cin Cin and C Restaurant. Michael's combination of experiences as a buyer, distributor and producer has given him unique insight into the challenges faced by each of these links in the supply chain and the requisite empathy and skills to help mitigate them whenever the opportunities present themselves.

sales team

Steve Hubley - Vancouver/Lower Mainland Retail Sales

Steve brings to Revelry a passionate knowledge of both food and wine. Steve spent the past 6 years as the buyer/educator for a premium, private Vancouver wine retailer. This experience gives him great insight and understanding of the unique British Columbia private wine retail model. An accomplished polymath and cook who completed his culinary apprenticeship, Steve has travelled extensively throughout the wine regions of the world. Personable, enthusiastic and detail oriented Steve engages well with clients and suppliers. When he is not cooking or sipping wines from the Rhone you can find him on the golf course.

Alex Chave - Territory Manager - Alberta

Alex comes to Revelry with 10 years of wine industry sales experience at both the retail and wholesale levels. His passion for wine and love of sales have helped him to develop deep relationships with the key players in the Alberta market. Outside of work, Alex can usually be found on the golf course as long as it isn't snowing in Calgary.


Our portfolio is composed of a careful selection of domestic and international producers who are truly representative of the best that their individual regions have to offer. We look for suppliers who have a strong sense of conviction about what they do and where they are from. We believe that it is not enough to work just with great wines, beers, ciders and spirits; we seek to work with great people as well.

View British Columbia Portfolio

Click Here to Request Alberta Portfolio


vancouver, british columbia
t 604 347 8343
f 1 877 588 1810

For producers looking for representation in western Canada please click here and tell us a little bit about your company. We will send you an introductory package on the markets of western Canada and Revelry Import Company.